Accountants - Don’t Just Tell Them, Show Them!
In a previous blog, we discussed 5 reasons why you need to switch your focus to online marketing. In this blog we will explore how videos can help you attract new clients.
Gen X and Y live online. If you are looking to rejuvenate your ageing client base you need to shift your marketing focus online. The statistics around video are compelling with 78% of people watching video online at least once a week and 55% watching video online every single day. Moreover, more than 70% of marketing professionals report that video converts better than any other medium.
Video has become an essential part of the marketing mix. The accounting profession has become a sea of sameness and if you want to stand out in the crowd you need to stop telling prospective new clients how you can help them and start showing them! YouTube is now the second largest search engine behind Google and in 2015 the experts predict that 57% of consumer internet traffic will come from video. It’s a very powerful medium that lets you tell your ‘story’ in a memorable format and I invite you to search other accountant’s websites in your area and see if you can find any quality videos. It’s like trying to find a needle in a haystack and you won’t find many outstanding videos. Let’s face it, accounting firms have been slow on the uptake of video production because it’s all been too hard. It’s time consuming to write the scripts, record the footage and then edit the video with bullet points and titles to add a professional corporate look. However, the payoff can be well worth the effort.
Video is no one hit wonder and Gen X and Y have embraced video and prefer to watch and listen rather than read online. It’s time to start providing your information in the format they prefer, or risk losing clients to firms that embrace video. If you want more facts about the growing importance of video on your website watch the video we have produced at http://www.pjcamm.com.au/products/video-production/
As we mentioned in our blog, Mission Impossible Without Great Content, quality content always wins over quantity. The same applies to videos. Creating a quality video begins with creating a quality script. In our experience, the hardest part of the process is producing the scripts that entertain, stimulate and educate viewers. Anything less will fail to hold their attention and your script needs to ‘nail it’ in under two minutes so you need to be crystal clear about the message you are sending.
You’ll often find your website is the first touch point with a prospective new client and if you are looking to rejuvenate your ageing client base and attract a younger generation, video is a must have tool. They say, facts tell and stories sell so when it comes to storytelling, video is the ideal medium.