Websites for Accountants
Let’s be honest, prospective clients will pass judgement on your accounting firm in seconds when they visit your website.
You only get one chance to make a good first impression and increasingly your website is the first touch point with potential new clients. An amateurish website or no website at all can mean a lost opportunity.
While there are a number of website vendors in this country that target accountants, you need to understand that not all websites are built equal in the eyes of Google and the other search engines like Bing and Yahoo. All too often accountants purchase an 'off the shelf' website that is really nothing more than an electronic billboard or brochure that lists the who, what and where of the firm.
These basic templates can look terrific, however, they are filled with generic duplicate content and the search engines like Google are ‘colour-blind’ and cannot see the images or layout. They can, however, read the content and will downgrade websites in the page rankings if they are full of duplicate content. Clearly, there's no point having a beautiful website that the search engines don't rank. When it comes to websites, content is king and if you want to appear on the first page of a Google search you need original, quality content. Electronic brochures don't get traffic or generate new client leads.
By contrast, the websites we build for members of our Accountants Accelerator Group are lead magnets. They are built to attract new business clients and several of our members report six figure returns year on year. They are unique and the content targets your ideal type of client, your niche industries and your specialist services.
Some accountants view their website as an expense but the members of the Accountants Accelerator Group view them as an investment. You need to measure your return on your investment and we believe the primary purpose of a website is to create the right first impression and generate new business leads.
The fact is, your website should pay for itself many times over and this is the distinction between our offering and other website vendors who work with accountants. We recognise the fact that your website is your marketing hub and our websites target your niche industries and services with quality, targeted content. We spend hours customising your content and some of our clients get in excess of 50 visitors to their site each and every day. Not only that, we know our content is quality because we detect other firms copying our content on a regular basis. While this is flattering, we take the theft of our intellectual property very seriously.
"We are absolutely delighted with our website and its performance has far exceeded our wildest expectations. We worked with Pat to develop some content to target a specific industry last year and that strategy alone has generated more than $50k of new business in the last 12 months. All up, the website generated more than $100k of new business last year and it is already tracking to top that figure this calendar year.
Our clients are always commenting on the site, and we email out our quarterly client newsletters using the email marketing system built into the website. The introduction of a blog, some great e-books and e-brochures continue to improve the site and the support has been sensational. The SEO has us as number one on numerous Google searches in our suburb and various niches like plumbers, musicians and cafes just to name a few. It is like having our own marketing manager on staff and it attracts new business clients each and every week. We previously had a template website that generated next to nothing but this website is a marketing magnet. Being a member of the Accountants Accelerator Group has also meant Pat has provided us with scripts, so we always convert prospects into appointments. Having said that, we are now being more selective and rejecting prospective clients who don’t meet our criteria”
Linda McGowan from Linda McGowan Pty Ltd.
THE ACCOUNTANTS ACCELERATOR WEBSITE
Your website is the heart of your marketing and needs to pump out client newsletters, blogs and social media alerts. Members of the Accountants Accelerator Group who have invested in the programme including this quality website are reaping the rewards. If you want to attract Gen X and Y business owners to rejuvenate your ageing client base you need a website that resonates with your target audience and that includes social media links and a full email marketing system. The Accountant’s Marketing Website is a professional, high quality website that is tailored to your firm’s corporate image. The content is proven to attract new clients in your niche markets and the back end of the site contains a powerful email marketing engine so you can promote your full range of accounting, tax and business services to your client base.
The Accountant’s Marketing Website tells people who you are, what you offer and most importantly, why you should be their accountant. If your current website isn't generating leads for your practice, then you've got the wrong website.
Your website should also be a recruitment tool and we know generation X and Y candidates will check the firm out before they apply for a job. With a shortage of quality candidates in the talent pool this should not be ignored and we include a carefully constructed 'careers' section in each site.
The accountants accelerator website lets you compete with larger firms and showcases your expertise in niche industries and specialist services. It also cross sells your full range of accounting, tax and financial services. You can connect with your clients through newsletters and offer secure access to clients looking to upload confidential documents including tax returns and financial statements. You will be able to refer clients to your website with confidence and it will mirror the professionalism of your firm.
Some of the features of the Accountants Marketing Website include:
- A Customised Professional Website Design that matches your firm’s image and colour palette.
- A Content Management System that let’s you track the performance of your website so you know how many visitors you are getting, what your most popular pages are, where your visitors come from and lots more including live stats about who is on your website, where they are located and what pages they have visited.
- The Content Management System makes editing the website’s text and images as easy as editing a Microsoft Word document
- Built in Google Analytics so you can measure and monitor performance
- More than 100 pages of professionally written content
- Tailored Content for a select number of niche markets. You can select from more than 60 different industries and services
- An Email Marketing System and Tracking System
- Optional Social Media Links
- Blog Functionality
Some of our clients are reporting phenomenal results, and we only offer this website to firms who are part of The Accountants Accelerator Group. These firms are committed, proactive and ambitious firms who satisfy certain criteria. These firms also 'own' a territory to ensure the website doesn't compete geographically with other firms in the group.
The process of building the website takes a number of weeks because this is not a template type website with pre-filled content. We generally edit the site 15,000 to 20,000 times and obviously we can’t write your firm history and staff profiles, so we provide you with templates to complete as part of the website building process. High resolution photos of all the staff, group shots and the internal offices are important and if you don’t have a client who is a photographer we can recommend a professional photographer.
These websites are exclusively available to members of the Accountants Accelerator Group. If you want features like a shopping cart or a secure client log-in area there are additional costs.
The monthly maintenance fee of $121 includes any content changes you require, unlimited phone and email support, technical updates and upgrades to the content management system. The email marketing system gives you an email template complete with your website banner for easy recognition and up to 10,000 emails per month at no extra charge.
WEBSITE KEY FEATURES
The website is specifically designed to be the marketing hub of your accounting practice. You can select up to 7 different niche industries and services, and we write the content for you. Each niche industry comes with a specific keyword-rich page of content plus a downloadable PDF brochure. These industry brochures are all customised with your firm logo and contact details.
You can select your niche industries from the following menu:
The website comes complete with in-built analytics so you measure and monitor your website’s performance. At the click of your mouse you can see how many visitors you’re getting each day, which pages are your most popular, where your visitors are coming from (state, suburb and country) plus lots more.
You can see who is online at any time and what they are doing. The system will display a list of members who are either currently viewing your website or one of your emails along with their recent activity. By monitoring live activity you will get a better feel for what marketing is working and you can analyse email reads, clicks, bounces and unsubscribe statistics. You can create groups within your members so you can target them with direct emails.
Edit Your Content
We use the Synergy 8 content management system that provides website editing tools that require no technical knowledge. You can keep your website up to date through the use of an intuitive, easy to use editor, which shows how your content will appear in the context of your site. You can drag and drop your media into position on any page and this works for all types of media including images, video, audio, documents and PDFs.
Search Engine Optimization
Surprisingly some content management systems hide important keywords from the search engines but the Synergy 8 platform reveals the total page content to the search engines to increase your chance of higher rankings.
The system even reports when a search engine is in the process of spidering your website. Synergy 8 rewards your quality content, resulting in a higher ranking on the search engines like Google, Bing and Yahoo. Enjoy technical features such as search engine friendly URLs, automated sitemap.xml generation, robots.txt - all out of the box without any configuration. Synergy 8 also allows easy alteration of meta information for each page, in addition to child pages 'inheriting' this data through your website's page hierarchy.
Grow your Membership
Let clients and prospects subscribe to your newsletter and have a simple registration process to build your database of members.
Frequently Asked Questions
Q. My domain is already hosted, do we need to switch to your website hosting?
A. No. You can retain your existing service provider.
Q. I don’t have a domain name – can you help me?
A. No problem. We can organize that for you.
The Next Step …
Simply call us today on (03) 9824 5300 or complete your details below and click on 'Order Product'. We will then contact you to discuss the website and answer your queries.
|Websites - Why is it so?||
You Can't Judge a Business by its Cover,
or Can You?