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  <posts>
    <post_id>65</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Tax Time Annual Newsletter for Accountants]]></post_title>
    <post_content_short><![CDATA[Our annual newsletter - Tax Time - has just been released. This newsletter is full of news regarding the May Federal Budget, tax
	planning strategies and includes tax return checklists for both individuals and companies...
]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/65/2021-Tax-Time-2021-SAMPLE.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/products/annual-client-newsletter-for-accountants/</post_content_url>
    <post_date>2021-06-09 05:51:02</post_date>
  </posts>
  <posts>
    <post_id>64</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[The Practice of the Future Just Arrived]]></post_title>
    <post_content_short><![CDATA[Every financial crisis seems to leave a permanent mark on the profession. COVID-19 is certainly no exception as almost overnight, a high
	percentage of staff were working remotely and face to face meetings with clients and staff were replaced by ‘virtual’ meetings on Zoom.
	Some of these temporary measures might become the new norm ...]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/64/D69953D1-F787-4C88-8BC4-5B5686077EDA.jpeg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/the-practice-of-the-future-just-arrived/</post_content_url>
    <post_date>2020-06-01 06:25:53</post_date>
  </posts>
  <posts>
    <post_id>63</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[The Accountants Pandemic Package]]></post_title>
    <post_content_short><![CDATA[<ul>
	<li>On the Money Newsletter – customised with your firm details</li>
	<li>A COVID-19 video regarding changes to face to face office meetings etc. – customised with your firm logo to place on your website</li>
	<li>Game Plan Checklist customised with your firm details complete with links to grants and subsidies</li>
	<li>Price $795</li>
</ul>]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/63/Special-Offer-labels-blue-isolated.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/the-accountants-pandemic-package/</post_content_url>
    <post_date>2020-05-08 05:53:00</post_date>
  </posts>
  <posts>
    <post_id>61</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[The Accountants Guide to Dealing with a Pandemic]]></post_title>
    <post_content_short><![CDATA[<table style="width: 100%;">
	<tr>
		<td>
			There’s no text book that tells accountants how they should help their clients prepare or deal with a pandemic. Despite the fact that
			there’s no way to fortify a business against an unexpected natural disaster, right now your clients expect you to have all the answers!<br/>
			 <br/>
		</td>
	</tr>
</table>]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/61/the-accountants'-guide-to-dealing-with-a-pandemic-(3d).png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/the-accountants-guide-to-dealing-with-a-pandemic/</post_content_url>
    <post_date>2020-05-05 09:00:00</post_date>
  </posts>
  <posts>
    <post_id>60</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[How Accountants Can Avoid a COVID-19 Plane Crash]]></post_title>
    <post_content_short><![CDATA[One of my accountant clients described the last month as a plane crash complete with fear, panic, spot fires and mass casualties. He said
	the advice he was giving clients was based on their degree of ‘injury’ or even survivability. He was very clear, some of his clients won’t
	survive this crisis but what are the smart firms doing to help their clients ...]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/60/Coronavirus-COVID-19-plane-crash-paper-plane-(800x533).jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/how-accountants-can-avoid-a-covid-19-plane-crash/</post_content_url>
    <post_date>2020-05-05 08:00:00</post_date>
  </posts>
  <posts>
    <post_id>62</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Want to Grow Your Accounting Firm?]]></post_title>
    <post_content_short><![CDATA[Having specialised in marketing for accounting firms for many years, there’s never been a more important time to ramp up your marketing
activity. In fact, your marketing could be the difference between Doom, Gloom and BOOM in 2021 because ...]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/62/want-to-grow-your-accounting-firm.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/want-to-grow-your-accounting-firm/</post_content_url>
    <post_date>2020-05-05 00:00:00</post_date>
  </posts>
  <posts>
    <post_id>59</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[What's Your Covid19 Client Game Plan?]]></post_title>
    <post_content_short><![CDATA[The COVID-19 pandemic has forced accountants to change their modus operandi. While there’s no instruction manual for accountants on how to
	help your clients, they do expect you to provide them with a clear game plan like these firms have ...]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/59/Small-Business-Plan-for-Covid-19.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/whats-your-client-covid19-game-plan/</post_content_url>
    <post_date>2020-04-07 04:08:43</post_date>
  </posts>
  <posts>
    <post_id>58</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Covid 19 - Proactive vs Reactive Accountants]]></post_title>
    <post_content_short><![CDATA[Every decade it seems as though accountants gets a massive marketing opportunity. They are pivotal moments for the profession and right now
	this pandemic is one of those moments.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/58/Accountants-who-are-Proactive-not-reactive.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/covid-19-proactive-vs-reactive-accountants/</post_content_url>
    <post_date>2020-03-30 04:35:30</post_date>
  </posts>
  <posts>
    <post_id>57</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[CAN A WEBSITE IMPACT ON YOUR FIRM’S VALUE?]]></post_title>
    <post_content_short><![CDATA[Would you pay more for a firm who has a website that has generated in excess of $100k of new business year on year for the past 3 years? I would ...]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/57/website-valuation.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/can-a-website-impact-on-your-firms-value/</post_content_url>
    <post_date>2018-06-29 05:28:32</post_date>
  </posts>
  <posts>
    <post_id>56</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Practices for Sale]]></post_title>
    <post_content_short><![CDATA[It’s been a busy period leading up to June 30 with a number of practices changing hands and due for settlement in the first week of July. We still have several practices available for sale including:   ]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/56/For-Sale.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/practices-for-sale/</post_content_url>
    <post_date>2018-06-11 05:36:16</post_date>
  </posts>
  <posts>
    <post_id>55</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Are You Still Relying on SALY?]]></post_title>
    <post_content_short><![CDATA[So many accounting firms are flat lining or in decline and they continue to rely on SALY (Same As Last Year) marketing. There's a better way ...]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/55/SALY.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/are-you-still-relying-on-saly/</post_content_url>
    <post_date>2018-05-28 02:16:25</post_date>
  </posts>
  <posts>
    <post_id>54</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Doom Gloom or Boom for Your Firm?]]></post_title>
    <post_content_short><![CDATA[In business, first impressions count. While a lot of accounting firms are sceptical about marketing it could be the difference between Doom, Gloom and BOOM in 2018]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/54/boom-doom-or-gloom-for-accountants.png</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/doom-gloom-or-boom-for-your-firm/</post_content_url>
    <post_date>2018-04-13 00:02:07</post_date>
  </posts>
  <posts>
    <post_id>48</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[7 Trends Rocking Video Marketing in 2017]]></post_title>
    <post_content_short><![CDATA[If you want to stand out from the crowd and attract this generation of business owners you need to be ahead of the digital change curve. Video content has rocketed up the ladder of importance; it is no longer an option for accounting firms looking to grow; it’s essential. These are the video marketing trends that you need to be aware of in 2017.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/48/a.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/7-trends-rocking-video-marketing-in-2017/</post_content_url>
    <post_date>2017-08-15 23:37:50</post_date>
  </posts>
  <posts>
    <post_id>47</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Are You Online? Or Do You Just Have A Website?]]></post_title>
    <post_content_short><![CDATA[Inbound Marketing is the equivalent of having an on-the-road sales rep working for you 24/7/365, in an infinite number of places at once. That salesperson has access to a wealth of data on your prospective clients so they know exactly where to find them and how to press their buttons. This is because the internet doesn’t just allow us to post information about our business. It allows us to embark on a<em> two-way </em>conversation with prospects and clients. Have more than a website; have an online presence with these six easy lead generation tactics.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/47/online-presence.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/are-you-online-or-do-you-just-have-a-website/</post_content_url>
    <post_date>2017-07-25 04:46:41</post_date>
  </posts>
  <posts>
    <post_id>46</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[What Does Inbound Marketing Mean For Accountants?]]></post_title>
    <post_content_short><![CDATA[There has been a fundamental shift in the way clients make their purchasing decisions. The availability of free, high-quality information online has changed the way clients research accounting firms and as a consequence, accountants need to adapt the way they sell their services.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/46/1.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/what-does-inbound-marketing-mean-for-accountants/</post_content_url>
    <post_date>2017-07-10 00:29:10</post_date>
  </posts>
  <posts>
    <post_id>45</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Breaking News for Accounting Firms]]></post_title>
    <post_content_short><![CDATA[In the digital age, every accounting firm needs a regular client newsletter. If you don’t have one, your clients are missing out and you are also ignoring a proven marketing tactic.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/45/Breaking-News.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/breaking-news-for-accounting-firms/</post_content_url>
    <post_date>2017-06-13 05:02:00</post_date>
  </posts>
  <posts>
    <post_id>42</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[What's Your Firms Point Of Difference?]]></post_title>
    <post_content_short><![CDATA[I often ask accountants, What’s your point of difference compared to other firms? Unfortunately, few few firms provide the right answer.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/42/stand-out-in-crowd-redman.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/whats-your-firms-point-of-difference/</post_content_url>
    <post_date>2017-06-13 04:19:00</post_date>
  </posts>
  <posts>
    <post_id>44</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Accountant Found Asleep at the Wheel]]></post_title>
    <post_content_short><![CDATA[A lot of accountants got complacent and fell asleep at the wheel. Their brand is tired, their aging client base disappearing, referrals dried up and they're not attracting the next generation. Here’s your wake up call.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/44/Melbourne-Accountant-Asleep-at-the-Wheel.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/accountant-found-asleep-at-the-wheel/</post_content_url>
    <post_date>2017-06-13 04:02:01</post_date>
  </posts>
  <posts>
    <post_id>43</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[What's Your Accounting Firm Worth?]]></post_title>
    <post_content_short><![CDATA[Accountants all want to know, what’s their firm really worth? Unfortunately, there’s no simple answer to that question because every firm is different and the value depends on a number of factors including ...]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/43/Dollar-Sign-Magnifying-Glass.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/whats-your-accounting-firm-worth/</post_content_url>
    <post_date>2017-04-21 04:44:34</post_date>
  </posts>
  <posts>
    <post_id>41</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Why Are There So Many Firms Looking to Buy Fees?]]></post_title>
    <post_content_short><![CDATA[The demand for accounting fees is at peak levels. In Melbourne alone we have more than 250 registered buyers looking to buy fees of between $100k and $5 million. Why?]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/41/why-are-there-so-many-people-buying-accounting-fees.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/why-are-there-so-many-firms-looking-to-buy-fess/</post_content_url>
    <post_date>2016-10-20 01:57:35</post_date>
  </posts>
  <posts>
    <post_id>40</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[How GST Disguised the Need for Marketing]]></post_title>
    <post_content_short><![CDATA[GST proved a boom for accounting firms but we now find the vast majority of accounting firms in this country are flat lining or in decline with an ageing client base. How did this happen? How can you fix it?]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/40/How-GST-disguised-the-need-for-marketing.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/how-gst-disguised-the-need-for-marketing/</post_content_url>
    <post_date>2016-10-20 01:41:19</post_date>
  </posts>
  <posts>
    <post_id>39</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Need Help with Your Online Marketing?]]></post_title>
    <post_content_short><![CDATA[Growth is now the number one issue in the accounting profession with so many firms flat lining or in decline. They are characterised by an ageing client base and as a result their referral engines have stalled. To reignite your growth your need to shift your marketing focus online ...]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/39/Marketing-Strategy.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/need-help-with-your-online-marketing/</post_content_url>
    <post_date>2016-01-21 22:49:48</post_date>
  </posts>
  <posts>
    <post_id>38</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[The Gears of Accounting Growth (Part 1)]]></post_title>
    <post_content_short><![CDATA[In our recent seminar, ‘<em>Ready, Set, Boom</em>,’ we examined the ‘<em>7 Gears of Growth</em>’ that the fastest growing accounting firms in this country all use to accelerate their growth and success. In this blog let’s look at one of the key drivers of business growth, websites.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/38/Gears-of-Growth.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/the-gears-of-accounting-growth-part-1/</post_content_url>
    <post_date>2015-04-22 04:39:18</post_date>
  </posts>
  <posts>
    <post_id>37</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[It's Time for Accountants to Get Responsive]]></post_title>
    <post_content_short><![CDATA[Let’s face it, accountants don’t get much time to relax. With the Easter break now behind us most accountants turn their attention to the big May 15 tax return deadline, however, there is something more pressing that you might need to prioritise thanks to Google.<br /> ]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/37/Time-Bomb.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/its-time-for-accountants-to-get-responsive/</post_content_url>
    <post_date>2015-04-17 11:53:21</post_date>
  </posts>
  <posts>
    <post_id>36</post_id>
    <post_category_id>2</post_category_id>
    <post_title><![CDATA[Thinking of Buying an Accounting Practice in 2017]]></post_title>
    <post_content_short><![CDATA[ 

<br /><br />The demand for fees is at peak levels in 2016 and if you’re thinking of growing your practice by acquisition here’s some key points to consider.]]></post_content_short>
    <post_icon>https://www.pjcamm.com.au/media/website_posts/36/The-Thinker.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.pjcamm.com.au/blog/thinking-of-buying-an-accounting-practice-in-2015/</post_content_url>
    <post_date>2015-04-09 06:28:26</post_date>
  </posts>
</root>
