Websites for AccountantsThey say you can't judge a book by its cover but when it comes to accountant's websites, potential new clients will pass judgement on your practice in seconds. Statistically speaking, more than 70% of accountants in Australia don't have a website yet it is the starting point for the majority of business owners looking to find a new accountant. An amateurish website (or no website at all) is not the type of first impression you want to make with a prospective new client. The Accountant’s Marketing Website is designed to give Australian accounting firms a high quality, user friendly, professional website that is tailored to your firm’s corporate image and niche markets. It typically suits small to medium sized accounting firms looking to project a professional image and ramp up their marketing at targeted niche industries and services. It also provides an easy to use email marketing system to promote your services to your clients and build an awareness of your full range of accounting, tax and business services.
The Accountant’s Marketing Website is unique and is proven to generate new business leads. Here is a testimonial from Brunswick based accountant, Linda McGowan from Linda McGowan Pty Ltd. You can view Linda's website at www.lindamcgowan.com.au We believe your website should generate new clients and new business. The Accountant’s Marketing Website is designed to tell people who you are, what you offer and most importantly, why you should be their accountant. If your current website isn't generating leads for your practice, then you've got the wrong website. This website will appeal to Generation X and Y and also serves as a recruitment tool because it 'talks' to these groups in the carefully constructed 'careers' section.
The website lets you compete with larger firms and showcase your expertise as well as cross sell your full range of accounting, tax and financial services. You can connect with your clients through newsletters and offer secure access to clients looking to upload confidential documents including tax returns and financial statements. You will be able to refer clients to your website with confidence and it will mirror the professionalism of your firm.
Some of our sites are reporting phenomenal results and to order the website simply complete your details below and click on 'Order Product'. We will then contact you regarding the process and supply you with templates for some tailored sections of the website including the home page, about us, history and staff profiles.
Our designers can deliver your new website in a few days including: - A customized professional website design that matches your firm’s image If you want to sell products or services online we can also offer you the functionality of an online ‘shopping cart’ and if you want a secure client log area we can also add that feature to your site. These optional features come at an additional cost to the establishment fee of $2750 and some of the extras features to consider include: Corporate Brochure (or any single brochure) $ 110 The monthly subscription fee of $121 includes any content changes, technical updates or upgrades to the content management system. You can manage your entire web site in a browser which means you can update and monitor your web site from your office, at home, on your notebook or even at an internet cafe. There are no fixed contracts and you can cancel at any time. Getting your accounting practice online has never been simpler, easier or more affordable. You can be live in a week and it comes with a full money back guarantee. WEBSITE KEY FEATURES The website is designed as a marketing tool for your accounting practice and offers you specific content for up to 10 different niche services and industries you serve. Each of the niche industries you select come with comprehensive website content plus a downloadable brochure in PDF format. These industry brochures are customised with your firm logo and contact details. The content for your 10 niche areas can be selected from the menu of industries and services lsted below and we are constantly adding new industries to these lists. Automotive Mechanics Harness Racing Plumbers The website comes with in-built analytics so you can track the performance of your website. At a mouse click you can see how many visitors you’re getting each day, which pages are your most popular, where your visitors are coming from (state, suburb and country) plus lots more. To really measure and monitor your website’s performance you can see who is online at any time and what they are doing. The system will display a list of members who are either currently viewing Search Engine Optimization It is surprising to discover that some content management systems hide important keywords from search engines. Avoid using i-frame technology to display content, as it blinds search engines to key words. You want to reveal the total page content to search engines to increase your chance of higher rankings. The system even reports when a search engine is in the process of spidering your website. Search engines, including Google, place a high importance on the keywords found in your URLs. Use clean URLs containing important keywords and avoid URLs using special symbols, numbers and other confusing or irrelevant code. Grow your Membership Let clients and prospects subscribe to your newsletter and have a simple registration process to build your database of members. Ensure that all new member email addresses are checked for integrity. Frequently Asked Questions Q. My domain is already hosted, do we need to switch to your website hosting? Q. I don’t have a domain name – can you help me? Order Your Website Today Getting your firm online has never been simpler, easier or more affordable. Simply call us today on (03) 9824 5300 or complete your details below and click on 'Order Product'. We will then contact you regarding the process and discuss your niche markets plus supply you with templates for sections including the home page, about us, history and staff profiles. Download the brochure for more information. Order this Product |
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"We are absolutely delighted with our website and its performance so far has exceeded our wildest expectations. We worked with Pat to develop some content for a left field niche industry and that strategy alone generated more than $50k of new business last year. This is in addition to the significant amount of new fees the other niches have generated.
We get a lot of calls and positive comments regarding the website and it continues to pay for itself many times over. We are now starting to use the marketing tools behind the website and it is just so powerful. The support has been sensational and the content and SEO is brilliant because we are on the top of so many Google accountant search pages like plumbers, musicians and cafes just to name a few. It is like having our own marketing manager on staff and it attracts new business clients each and every week. We previously used a templated website that generated next to nothing but this website is a marketing machine and Pat has then helped us develop scripts to convert prospects into appointments.” 
your website or one of your emails along with their recent activity. By monitoring live activity you will get a better feel for what marketing is working and you can analyse email reads, clicks, bounces and unsubscribe statistics. You can create groups within your members so you can then target them with direct emails.