Newsletter for accounting firms
Your newsletter lets you alert clients to your full range of accounting, tax, financial and consulting services. It builds loyalty and while your newsletter won't directly lead to an engagement or 'sale', they often pave the way. They help you keep in touch with clients, referral sources and can introduce your firm to prospects. Every accounting firm needs a regular client newsletter and if you don’t have one, your clients are missing out and you are also missing a marketing opportunity.
Newsletters assist with client retention, can cross-sell and up-sell your services plus help build new client relationships. They let you engage with your niche markets and provide the ideal forum to 'ask' for referrals. The quarterly newsletter we produce and supply to more than 100 Australian accounting firms is branded with your firm logo and it passively asks for referrals at the foot of each edition. Your newsletter provides a valuable touch point with clients so you remain top of mind.
Your newsletter is a valuable marketing tool and the challenge is to circulate your newsletter to as many clients, prospects and referral sources as possible. Ideally you should produce a newsletter at least four times a year and while most accountants could write and publish their own newsletter, it can be time consuming. You sacrifice valuable billable time and have to decide on topics, research and write the articles then format the final newsletter. This can stretch your firm's resources and stall production and distribution.
Newsletter for accountants - On The Money
We produce and publish a quarterly newsletter for accountants titled, ‘On The Money’ that is available in a format that allows you to:
1. Email the newsletter to your client base
2. Print the newsletter and mail it to your clients
3. Post the newsletter on your firm website
Despite the popularity of e-mail, clients still prefer printed newsletters. Surveys indicate that 33% of respondents prefer print, 21% favour email and 41% want to receive your newsletter in both formats. Printed newsletters have a longer shelf life and their physical presence can make a stronger, more lasting impression on the reader. On the flip side, electronic newsletters cost less to produce and are easier to distribute provided you have an up to date list of client email addresses.
Your client newsletters, including archived editions, should be available for download from your website. Your website should let prospects subscribe to your newsletter and build a database for future marketing campaigns. Clients and prospects can then share your newsletter with their friends and business colleagues.
Newsletter content is crucial and too many accounting firms subscribe to 'off the shelf' newsletters that are full of technical tax law. The fact is, clients want to grow their business, their profits and their wealth so your newsletter should contain content about money and financial matters, tax planning opportunities and business growth strategies. Apart from the budget issue in June every year, On The Money contains minimal taxation content. We brand each edition with your firm logo and email you the newsletter in either PDF or Microsoft Publisher format. This allows you to either email the newsletter to clients or edit the content to include extra articles or information about your accounting firm.
The quarterly On The Money newsletter for accountants is available for only $220 per annum. We email it to you in the week before the beginning of March, June, September and December each year. You can download a sample of On the Money by clicking here
To order the newsletter simply complete your details below and click on 'Order Product'. We will then contact you regarding the newsletter and obtain your logo.
Order this Product
| 
